Telescope

You look through the telescope. Instead of a view of the horizon, you see the following message:

The fourth key to a successful Web presence:

A REASON TO RETURN TO YOUR SITE.

Maybe it's current information, or maybe a special giveaway. Users must return to your site to make it successful.

You think for a while about how long you've spent on MISSED today. Is this the first time you have been here, or did you return to explore this world?