The Fifth Key!

As you sit in the dentist's chair, a computer display lowers itself in front of you. It comes on automatically, and displays the following message:

The fifth key to a successful Web site:

CUTTING-EDGE FEATURES.

You must take advantage of the full power of the Web to distinguish yourself from your competition and to elevate your site above amateur sites.

Thankful that your teeth will not be drilled today, you consider the fifth key. How best to distinguish yourself from the competition? Maybe you need some sophisticated programming. Maybe just a gimmick. Remember, the last thing you want is for your site to be MISSED!